What does „cross-cultural“ really mean?
The term cross-cultural is synonymous with intercultural, multicultural and transcultural. In the economic sphere, cross-cultural most often denotes a transcultural understanding that bolsters a specific skill set, as in cross-cultural communication, cross-cultural awareness, cross-cultural studies or cross-cultural training.
Cross-cultural is associated with developing an understanding of the different cultures one is working with to avoid potential obstacles in advance. Cross-cultural know-how offers clear benefits in fields as diverse as guest relations in tourism, face-to-face selling in department stores, and managerial work.
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